Let’s take a look at how to code Outlook HTML emails by diving into the most common rendering problems as well as some ways to solve them. Plus, Outlook usage is prominent among B2B email subscribers. Why do we continue to put up with it? Because we have no choice! Outlook represents one of the “Big 3 email clients,” trailing only Apple Mail and Gmail in popularity. Some of those Outlook issues have been fixed over the years, but others persist. Outlook inboxes have a reputation for rendering emails inconsistently and lacking support for features that email marketers want to use. Just the thought of developing Outlook HTML emails and troubleshooting problems might stir up frustrating memories and give you acid reflux.
For email developers, that troublemaker is Outlook.Įmail developers have the same feelings about Microsoft Outlook as web developers once had about Internet Explorer (RIP). There’s one in every family, classroom, and summer camp: A problem child or a black sheep, someone who requires extra attention until they get set straight.
